The problem We need a new functionality of purchasing the same ticket again for the same route on the Primera Plus site.
Objective
Make a proposal for the new trip history functionality that is optimal, attractive and focused on users.
Rol: UX | UI Designer Time: 4 days
Tools:
Figma
Miro
Design process
Empathizing
– Benchmark
Ideation
– Sketches
Prototyping
– Wireframes – Prototype
(The stages were reduced to optimize the time of the challenge)
RESEARCH / EMPATHIZING 🔎
Benchmarking
Selected applications for reference – Uber – Omio – Booking
Criteria to select them
Innovation and industry leadership: Booking, Uber, and Omio are considered leaders in their respective segments of the travel and transportation industry. By analyzing your approaches to travel history management, it is possible to identify trends and best practices that could be applied for this feature.
Repeat booking or request functionality: All selected apps include some type of feature that makes it easy to repeat a previous reservation or request. This demonstrates the importance of usability and convenience for users who want to repeat past travel experiences.
DEFINING ✍️
ANALYSIS RESULTS 🧠
Most relevant features and patterns
Centralized Reservation Management: The ability for users to access a detailed history of their past reservations in one place is a valuable feature. This makes it easy to repeat previous reservations and efficiently manage itineraries.
Ease of Repeat Previous Bookings: Platforms that offer clear and simple options to repeat previous reservations with just a few clicks can significantly improve the user experience. This may include specific buttons or functions designed to quickly repeat a previous reservation.