home - Fernanda Vera

UX/UI Designer

SaaS

Ecommerce

B2B

Hi!

I'm Fer 👋

Product Designer with 4+ years of experience in SaaS, ecommerce, and B2B products, with a background in Graphic Design. I combine user-centered thinking and data to create intuitive digital experiences.

My work

Selected work

The kind of problems that live in my head rent-free until I solve them.

BUS TRAVEL PLATFORM

Zone-based seat pricing

Redesigning how seat prices are shown, to stop confusing users mid-checkout.

Faster checkout time

Fewer pricing complaints

DESIGN SYSTEMS · BUS TRAVEL PLATFORM

Building scalable components

Creating reusable components and variants to improve consistency across booking experiences.

Reusable components

Consistent UI patterns

Shipped, not just mocked up

My designs run in production for real clients operating their business daily — that shapes how deeply I understand a problem before proposing a solution.

ESP

ENG

Fernanda Vera