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Fernanda Vera

Fernanda Vera

Hi! i'm Fer 👋

Product Designer with 4+ years turning complex SaaS, ecommerce, and B2B problems into data-informed, user-centered solutions.

UX/UI Designer SaaS Ecommerce B2B

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Selected work

The kind of problems that live in my head rent-free until I solve them

BUS TRAVEL PLATFORM

Zone-based seat pricing

Redesigning how seat prices are shown, to stop confusing users mid-checkout.

Faster · Checkout time Fewer · Pricing complaints

Reserhub

Driving App Downloads for Cruz del Sur, a Peruvian Intercity Bus Company.

Resumen del proyecto