home - Fernanda Vera

UX/UI Designer

SaaS

Ecommerce

B2B

Hi! I'm Fer 👋

Product Designer with 4+ years turning complex SaaS, ecommerce, and B2B problems into data-informed, user-centered solutions.

My work

Selected work

The kind of problems that live in my head rent-free until I solve them.

BUS TRAVEL PLATFORM

Zone-based seat pricing

Redesigning how seat prices are shown, to stop confusing users mid-checkout.

Faster checkout time

Fewer pricing complaints

SOON

2° amazing case

Working on it 😉

Shipped, not just mocked up

My designs run in production for real clients operating their business daily — that shapes how deeply I understand a problem before proposing a solution.

ESP

ENG

Fernanda Vera